Abstract: Recently, on Airwheel new product release conference, Korea distributor, Park Ki Young made a speech about the future market development strategies and the past year’s achievements of Airwheel self-balancing scooter.
Recently, on Airwheel new product release conference, Korea distributor, Park Ki Young was invited to attend the conference and she also made a speech about the future market development strategies and the past year’s achievements of Airwheel self-balancing scooter. Since Airwheel accessed to Korea market in January, 2014, it is taking root step by step.
Based on the Internet search statistics, the popularity of Airwheel self-balancing scooter is continuously rising. The very first work of accessing to Korea market was to conduct practical market research of scooter-enthusiasts in different fields. Meanwhile, various test riding opportunities were provided to consumers so as to let them have further understanding of Airwheel electric self-balancing scooters. More importantly, Airwheel has carried out after-sale teaching for Korea distributors, which centers on consumers. After a year’s effort, Korean consumers have formed deep brand trust of Airwheel.
Airwheel scooter electric in Korea
Daily transport is not the only role played by Airwheel self-balancing scooter in Korea. In fact, the application range of Airwheel electric scooters has been widen largely. At present, Airwheel’s figure can be seen in many occasions, such as start hotels, holiday resorts, exhibition halls or large-scale museums and so on. Gradually, the Airwheel’s image has been blended into more people’s life. At the same time, Airwheel also cooperates with local companies and provides scooter renting activity for many large-scale activities, which is in favor of diversified development of scooters. It is literally a real successful promotion case.
In Korea, Airwheel electric self-balancing scooter cooperates with TV media, Network media and large-scale exhibition so as to strengthen the brand awareness. At present, Airwheel electric unicycle has successfully sponsored A Style for You of KBS TV Station. Good image of idol plays an important role in brand promotion. Lately, Airwheel also took part in the public advertisement shooting of Hyundai. The high-tech, intelligent and low-carbon Airwheel self-balancing scooters have stirred up a fashion craze in Korea.